Virtual Big Brother

Virtual Big Brother

• Three dimensional worlds such as Second Life, which allow people to create online versions of themselves, have built up a large following.
  Virtual Me will allow these avatars to compete in online versions of Deal or No Deal, Fame Academy and Big Brother.
• Bosses at the two firms said it was a concept that bridged the divide between traditional TV and video games.
• "With Virtual Me we are at the forefront of a new, hybrid form of entertainment that takes gaming beyond the console," said Gerhard Florin, Executive Vice President and General Manager of EA International.
• "Endemol is a great partner to help us bring together the best of TV and video games for an offering that can appeal to mass market audiences and change the face of entertainment."