Area of study 1: Technology

• Gaming has undergone significant development in the last few years. Not only with new game consoles being introduced to the market but the new technology installed in them. For instance consoles are not just a one dimensional product that just plays games they now also play music, play DVDs and now can connect to network gaming online.
• Gaming is aimed mainly at a young male audience between the ages of 16-34 however it is now expanding with the type of games being introduced e.g. interactive online gaming is now tapping into the female audience which is widening the appeal of gaming.
• Gaming is a new media that is developing fast with the improvement of technology and the rate at which the industry is developing could lead to even more impressive and multi-compatible consoles in the future. The skys the limit for gaming.
• The market is genrally controlled by 3 major companies and there are currently 3 main consoles on the market. The companies are Sony, Microsoft and Nintendo who produces the PlayStation 3, X-box 360 and the Wii respectivly. However Nintendo and Sony are tapping into the portable consoles with Nintendo producing the DS and Sony the PSP.