- The audience once passive is now making themselves heard in the democratisiation of media.
- Almost second nature to the audience when caught in news event to record is on digital equipment (e.g. 7/7).
- Always been audience reporting in local paper but now growing into national mainstream media like the guardian blogs.
- Mainstream media now has to incorporate the user-generated content into their own work.
- Fear that soon users will ask for payment for images
- Professional journalist can always be better in their reporting than audience journalism is no longer true with the growth of user-generated media.
Conclusion
Journalists are becoming under increasing threats now that the audience can now report just as well if not better than traditional journalists with the improved digital technology and are fast becoming heard in the mainstream media who fear being 'outdone' by the user-generated media.
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