Technology
What the technology allows audiences and institutions to do that they couldn’t do before.
Convergence – The process of multiple technologies being brought together to forma a new product.
Linear/Non-linear – Linear experiences are those that move in a straight line from start to finish.
Digitisation
Material can be reproduced perfectly by computer and be transported effectively across the internet
Institutions
Consider how media institutions are converging media interests to increase profits.
Interactivity - Is a two way communication and in the contexts of NMTs means content that is reactive to the audience's choices.
Audience
What are the audiences doing with their new media technologies? How are traditional experiences of the media changing? You will carry out audience research, asking opinions and investigating consumption patterns.
Personalisation – Ability to offer users a personalised experience. E.g. Sky+
Linear/Non-linear - Linear experiences are those that move in a straight line from start to finish.
Issues
Does the new media technology encourage illegal activity, or increased spending, or harm children? Will shops close or people lose jobs as a result of the media technology?
The future
If the technology is extended, what could happen? How could media practices be different in the future, based on the potential of current technologies?
Democratisation
The ability to communicate your opinions and ideas, or share your creaive output has never been easier thanks to new media technologies.
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